Adidas announced Tuesday the upcoming launch of its adidas ALL DAY app, a 360-degree experience designed to help consumers achieve their fitness goals.
For adidas ALL DAY, the company partnered with EXOS (human performance company), American College of Sports Medicine (sports media and exercise science organization) and Verily (Alphabet Inc.’s healthcare and life sciences subsidiary). The app will concentrate around four key areas of performance including nutrition, movement, mindset and rest while leveraging data and behavior science to keep users engaged.
“adidas ALL DAY will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable while still keeping it fun” Stacey Burr, Vice President and General Manager of adidas Digital Sports said in a statement.
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Around the previously mentioned four pillars of performance, ALL DAY will provide users with short-term routines and practices called Discoveries that will be updated on a monthly basis. Chef Candice Kumai will offer her eating tips while the app will also include workouts from celebrity trainer Stephen Cheuk and yoga teacher Adriene Mishler. Additionally, there will be music to assist users in sleeping from DJ Nina Las Vegas as well.
Prior to the launch this summer, consumers and athletes can sign-up to potentially be selected to experience ALL DAY. A limited number of people will be able to participate in a closed beta program in order to help further shape the app before it’s available to the public. ALL DAY will be compatible with iOS and Android devices.