AURA Band Tracks Live Body Composition And Rewards You


There’s no shortage of fitness bands on the market. Most claim to aid you with real-time coaching and post-workout advanced analytics. Until the AURA Band‘s introduction, none have supplied live body composition tracking and authentic rewards for working out. AURA doesn’t just benefit you financially; data gained is available to be sent to your insurance company or personal doctor.

The band’s difference maker comes from something called bioimpedance analysis.

“Bioimpedance analysis, or BIA, allows AURA Band to generate data about your body’s fat, muscle and water volume,” reads AURA’s Kickstarter page. “Simply make a loop with your hands around AURA Band, tap the device two times and then hold for five seconds.”

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You will then be able to track hydration levels and BMI with a possible correction of up to 10 percent. Based on the results you get, you can determine which type of workout does more for you.

As far as rewards go, AURA has brought a social, competitive aspect to the table. Earned AURA coins, which are exchangeable for real-life gifts and discounts, can be wagered between friends. Think you can accumulate more steps than a friend over a certain period of time? Go all-in with your earnings to put a little extra on the line.

To unlock all features just download the AURA app via the Apple Store or Google Play.

With the Kickstarter set to restart April 3, AURA has a goal of raising $100,000 over the next 25 days (it has already over $20,000 as of Feb. 23).