Fantex CEO Buck French (AP Photo/Marcio Jose Sanchez)
Every once in a while an idea comes along that makes us scratch our heads… we ask, “Should this exist?”
Buck French, Co-Founder and Chief Executive Officer of Fantex, the only brokerage for stock linked to a pro athlete’s brand, seeks to explain what exactly him and his team are up to and help us all understand how a radical new idea can become a success.
In this episode, French and I find some common ground on Fantex to understand what it means for athletes, fans, and investors. Prior to getting into the ring with Fantex, French had a lot of success with companies he built in the 1990s and early 2000s. An entrepreneur at heart, he shares a few of his secrets that he hopes will ensure the adoption of Fantex as a legitimate way for fans and athletes to interact. Not to mention, he gives some great book recommendations at the end of the episode. Enjoy!
For more great sports industry interviews from Rob O’Keefe, check out the Sports Biz Guy podcast page.