CBS and the NFL announced a multiyear deal Thursday as CBS All Access landed streaming rights for NFL on CBS games, including preseason, regular season and postseason. The new deal begins Sunday.
It is the first time the NFL has given a television rights holder streaming capabilities on a stand-alone service.
“We are very pleased that our partnership with the NFL has been expanded to include CBS All Access,” Leslie Moonves, Chairman and Chief Executive Officer of the CBS Corporation, said in statement. “Adding the most watched programming on television, to the most watched network on television, will be a powerful combination as we continue to grow CBS All Access into the future.”
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Added NFL Commissioner Roger Goodell in a statement: “CBS has been one of our most trusted and valuable partners for over 50 years, and we’re happy to extend our relationship with them in new and exciting ways. Distribution of our games on CBS All Access is a win for the millions of NFL fans across the country, especially those looking to watch our games on these emerging digital platforms.”
With the new deal, CBS All Access subscribers can now stream the Thursday Night Football broadcasts that air on CBS through tablets via the CBS App and on an assortment of connected devices, including Xbox One and Xbox 360, Roku Players, Apple TV, Amazon Fire TV, Android TV and others. Additionally, games will be available online at CBS.com in 150-plus markets across the U.S. Starting with the 2017 season, CBS All Access subscribers will be able to stream content on NFL properties as well.
“Bringing the NFL to CBS All Access is a very significant step in our digital strategy and provides additional value to our subscribers,” Marc DeBevoise, President and Chief Operating Officer of CBS Interactive, said in a statement. “We look forward to a terrific 2017 for CBS All Access with the NFL and the launch of our new original programming.”