On Tuesday at CES 2015, Under Armour announced UA Record, a personalized health and fitness platform that aims to make achieving fitness goals a little easier and more community-oriented.
UA Record, which is now available for download on the App Store or from the Google Play™ store, uses digital fitness-tracking tools that connects users to their social networks and creates a fitness community. Within this community, users record and log workouts in a visually appealing app interface. This lets them analyze and identify exercise patterns that can help them achieve their fitness goals.
Under Armour launches Record, another platform for tracking health & fitness data #CES2015 #sportsbiz via @TheNextWeb pic.twitter.com/hDwowuF95q
— Neil Horowitz (@njh287) January 6, 2015
As Under Armour shared in their press release today, data capabilities of UA Record include motion and GPS activity-tracking from mobile sensors and third-party devices, analysis from individual workouts and a total snapshot of your progress–including steps, sleep, caloric burn, heart rate, and weight.
“UA Record offers everyone of all fitness levels the ability to proactively manage their health and fitness,” said Kevin Plank, Founder and Chief Executive Officer of Under Armour.
“By syncing the thousands of fitness tracking devices and apps onto its open platform, and creating a visual dashboard of your data, UA Record is a simple and empowering tool designed to help people lead healthier and more active lives.”
The community-first approach that Under Armour has taken follows trends of many of the fitness tech companies at CES this year. Except, Under Armour is able to thrust UA Record into the space with unmatched brand recognition and user base. Thus, likely making the community-building and adoption rate of UA Record an achievable undertaking.
UA Record builds its digital fitness community by allowing users to invite up to 20 friends, and lets them like and comment on friends’ status updates, workouts, photos, and videos and create challenges to see who will log the most workouts, most steps, and other activities. The challenges offer a competitive component to the platform that will allow users to partake in daily, weekly, or monthly fitness competitions with a leaderboard and discussion forum, to boot.
Additionally, UA Record users can follow Under Armour’s professional athletes to see how they are using the platform for their elite training regimens.
As CES 2015 is showing us, the fitness tech space is very crowded. By Under Armour adding UA Record to the mix, it becomes even more crowded, and will undoubtedly threaten some of the smaller fitness tech companies.
After its recent fitness-based partnership with NBC, its acquisition of MapMyFitness, and announcement of UA Record on Tuesday, it will be interesting to see how Under Armour continues to disrupt the fitness industry going forward in its attempt to capture more of the sports apparel and sports fitness market share.
Heads up Nike and Adidas.