Cloud Rupture Aims To Help Golfers Improve Swings With Virtual Reality Coaching


At a recent accelerator event in Belfast, Northern Ireland, sports startup Cloud Rupture showcased a virtual reality prototype which aims to help golfers improve their swing with the aid of this technology.

The early-stage product, Swingchronicity, is able to provide a full 3D arch of a golfer’s swing as it happens and will be aimed at golf coaches and clubs to help members improve their skills. Wearing a headset to experience the virtual golf course, users when taking swings with controllers can measure club head speed, club face angle, club head path, position of impact and angle of attack. The virtual coach provides audio feedback.

A golfer can even virtually walk around the 3D angle of the virtual ball’s flight path in order to better analyze the swing.

“It is a totally immersive experience and we’re giving people something they’ve never had before. The ability to make that swing and walk around it, while the coach will be able to help you improve your golf,” Cloud Rupture CEO Brendan McCourt said at the StartPlanet NI event. “Eventually some wealth golfers will be able to take it home but initially it is a business to business product for golfing coaches.”

Get The Latest Golf Tech News In Your Inbox!

Cloud Rupture was selected out of more than 300 applications in January for the StartPlanet NI Accelerator, to develop the prototype of Swingchronicity within three months.

A VR and augmented reality company, Cloud Rupture was founded by McCourt, an ex-BBC journalist, Dee Harvey, an interactive content director who also worked for the BBC previously, and Mal Duffin, a software engineer with extensive experience in 3D coding. Harvey is Creative Director and Duffin is the CTO.

The early stage company is seeking investment of more than $300,000 and at this pitch event McCourt said that it had generated $23,000 pre-sale commitments from prospective customers. It also aims by year three of operations to expand into other sports, while also seeking other commercial uses, such as medical and safety training.