CSE, a talent management and marketing agency that represents major sports and media companies, such as the Atlanta Hawks, Coca-Cola, AT&T, Aflac, The Weather Channel, and NBC Sports, is launching a partnership with STE@M (Sports Technology and Education @ MIT) to make an impact in the field of sports technology.
STE@M is the sports technology and education division at MIT, which strives to build an interconnected community of students, industry partners, and athletes who aim to tackle the challenges that exist in the intersection of engineering and sports. To accomplish its goals, STE@M uses the passion of its students, the expertise of faculty, the resources of MIT facilities and the needs, experience, and insight of its partners.
With this partnership, which was recently launched at the CSE Innovation Summit, CSE continues to help businesses and brands connect with consumers through multi-dimensional, strategy building and execution across a wide variety of areas by expanding its offering of technology solutions to its clients. On top of working with the interconnected STE@M community in integrating engineering in sports, CSE will also get a look at the technologies under development at MIT labs; and will collaborate to come up with a way to use these technologies to create innovative marketing solutions.
Adam Zimmerman, CSE’s President, expressed how happy he is to be the first marketing and communications agency to partner with STE@M, “We always strive to find new and innovative ways to create solutions for our clients by trying to stay in front of it as much as possible and partner with people leading that effort in sports technology.”
At the CSE Innovation Summit Dr. Kim Blair, the Founding Director of the Sports Innovation Program at MIT and External Advisor to STE@M, talked about some of the highlights of the event. One interesting idea he mentioned was how the different hardware pieces in wearables, something that is becoming more and more prevalent, are developed. He revealed that this was done by, “collecting different components of technologies that are maturing through other industries and combining them in new and unique ways.”
STE@M is a very prestigious organization run by engineering experts, as Zimmerman put it, and along with CSE’s expertise and insight, it is looking like an interesting partnership not only for the two organizations, but for the sports industry as a whole.