New technology from startup ventures is transforming the sports industry. The mission of our Startup Profile Series is to introduce startup companies in the sports technology space to a broader audience and allow founders of new ventures to tell their story. This particular article is profiling one of the ten startups in the Dodgers Accelerator with R/GA, which is culminating in a Demo Day on November 10th at Dodger Stadium.
Company: FieldLevel
Headquarters: Los Angeles
1. What is your elevator pitch?
FieldLevel is a private social network for sports recruiting.
2. Problem & Solution
With millions of athletes in high school, it’s impossible for college teams to identify and recruit every single qualified prospect without the help of technology. Similarly, high school athletes are perplexed by the recruiting process and struggle to get discovered by the right college teams. FieldLevel unites all necessary parties to ensure that colleges are able to recruit the best possible athletes for their teams, anywhere in the world. We now work with over 24,000 college and high school teams in over 22 countries.
3. Market – your target market and the overall market
Our target market is every college team, high school team, and the athletes that play for them. By unifying coaches and getting athletes recruited at scale, it has led to data and content opportunities that are uniquely valuable to some of the largest companies in sports. Our overall market includes the largest apparel, media, and even retail companies.
4. Business Model – how do you make money?
Various subscription models both in the form of business-to-consumer (B2C) and business-to-business (B2B).
5. Management Team
Co-Founders:
Brenton Sullivan – CEO
Kai Sato – COO
Cory Ducker – CTO
Jeremy Weir – Chief Architect’
6. Are there any new groundbreaking technologies coming soon that we should know about?
We’ll soon announce a few things that pertain to the data and content aspects of our business. Our team continues to advance our core product to allow athletes to uncover the best opportunities for them to play at the next level and for coaches to identify and evaluate talent across the globe.
Bonus Question:
What do you want the audience to know about your venture?
I want our audience to know that our venture is highly personal even though it is accessed through the web. Like helping someone find the perfect career or working with someone to develop an important new skill, when used correctly the FieldLevel network can drastically change a young person’s life. Our entire team is reminded of that on a weekly basis when athletes and parents reaches out and thanks us for uncovering really unique opportunities that they would have never found otherwise.