New technology from startup ventures is transforming the sports industry. The mission of our Startup Profile Series is to introduce startup companies in the sports technology space to a broader audience and allow founders of new ventures to tell their story. This particular article is profiling one of the ten startups in the Dodgers Accelerator with R/GA, which is culminating in a Demo Day on November 10th at Dodger Stadium.
Company: Kinduct Technologies Inc.
CEO: Travis McDonough
Headquarters: Halifax, Nova Scotia, Canada
1. What is your elevator pitch?
Kinduct software products aggregate health, wellness and human performance tools, content and data, in one centralized platform, so organizations can collaborate more effectively to develop, deliver, monitor and measure unique, personalized programs for each individual to produce outstanding results.
2. Problem & Solution
Problem:
Health, wellness and human performance data, content and tools often exist in silos making it very difficult for organizations to effectively collaborate on the development, delivery, monitoring and measurement of personalized plans for each individual they are supporting.
Solution: Kinduct’s SaaS-based software solution provides:
- Centralized platform to collect, share, monitor and measure health, wellness and human performance data from any source
- Interactive collaboration tools and content for the delivery of personalized assessments, programs and treatment plans
- Data analysis and visualization tools to effectively monitor, predict and measure outcomes
- Highly secure, configurable and scalable
3. Market – your target market and the overall market
Sports Analytics Market
- $ 4.7B by 2021
-
Value Proposition:
- Save time
- Reduce injury
- Maximize performance
Mobile Health Market
- $ 10.2B B by 2018
-
Value Proposition:
- Save time
- Reduce costs
- Improve patient outcomes
Connected Fitness Market
- $ 5B by 2018
-
Value Proposition:
- Maximize time
- Enhance the fitness experience
- Produce measurable results
4. Business Model – how do you make money?
- SaaS-based software platform
- White-labeled, hosted solution
- B2B, B2B2C
- Annual Software Licensing Model
- Upgrades and Upselling Modules
- Customization & Content Services (T&M)
- Direct Sales Team
- Strategic Partnerships & Resellers
5. Management Team – with titles
John Risley, Chairman
John is President and CEO of Clearwater Fine Foods Incorporated, a diversified holding company operating internationally. In this capacity, he serves as Director of Columbus Communications, a Caribbean based provider of undersea fibre and triple play broadband services to 22 countries in the region. He is the founder and a director of Ocean Nutrition Canada, a Dartmouth, Nova Scotia, Life Sciences Company which is the world’s leading provider of Omega 3 Fatty Acids. John is also a Director of Clearwater Seafoods Limited Partnership, one of the world’s largest shellfish harvesting and processing companies. In addition to being the largest and controlling shareholder in each of these three businesses, Clearwater holds a major stake in Highliner Foods, a Canadian based TSX listed seafood processing company. John was named an Officer of the Order of Canada and was inducted into the Nova Scotia Business Hall of Fame in 1997. He has received numerous awards, including Atlantic Canadian Entrepreneur of the Year and a Canada Award for Business Excellence in Entrepreneurship. John, a graduate of Harvard University’s President’s Program and Leadership, is a Canadian citizen and resides in Chester, Nova Scotia.
Dr. Travis McDonough, Founder & CEO
Travis is the Founder & CEO at Kinduct Technologies. A chiropractor by trade, Travis left practicing physical medicine to focus on his passion for creating and building businesses in the health, wellness and human performance industries. Travis’s past business successes have included developing and managing a large chain of multi-disciplinary sport science clinics and wellness centers; building and managing Europe’s largest orthotic supplies company; and being a co-founder and CEO of 3DRX Developments, a world leading three dimensional medical animation software provider. Travis’s true passion and dedication to the worlds of health, wellness and human performance has won him a nomination in Ernst and Young’s national Entrepreneur of the Year Award, a top 50 CEO in Atlantic Canada Award (2014 and 2015) and the 2014 CBC Innovator of the Year Award. Travis is a graduate of Dalhousie University and the Canadian Memorial Chiropractic College and lives in Halifax with his wife Margaret and their three children Taylor, Saoirse and Griffin.
Kevin Rimmer, Co-Founder, COO
Kevin is a Co-Founder and VP of Strategy and Partnerships at Kinduct Technologies. An experienced entrepreneur, Kevin has successfully founded, managed, acquired and sold companies in the information technology, telecommunications, advertising and publishing industries. Most recently, Kevin led Kinduct’s team in the acquisition of 3DRX Developments, a world leading medical animation software and content provider. Kevin’s experience and passion for the entrepreneurial process enables him to effectively build and manage high quality teams, products and partnerships.
David Anderson, Co-Founder, CTO
David Anderson is a Co-Founder and CTO at Kinduct Technologies. David is a technology specialist with extensive practical experience with internet-based application design and development. For the past 15 years, David has been designing, developing and deploying innovative technical solutions using proven practices and methodologies. David has worked in a variety of leadership and development roles, in Canada and the US, focusing on delivering best-of-breed internet and mobile based applications in the healthcare, pharmaceutical, advertising, publishing, retail, education, real estate, insurance and finance industries. David is a graduate of Acadia University and the University of Waterloo.
Frank McKinnon , VP Delivery & Support
Frank McKinnon is VP Delivery for Kinduct Technologies. He brings over 14 years’ experience in the information technology consulting and software industries. He is a former VP with Oris4, a cloud based enterprise content management and prior to that was an Associate Partner at the Barrington Consulting Group. Frank’s focus has been business solution delivery with expertise in business and IT strategy, technical project management, requirements analysis and online/mobile application design. His industry experience includes healthcare, retail, public sector, and higher education. His combination of project management, business and technical experience has allowed him to lead large teams in successfully delivering multifaceted solutions that are aligned with users needs and clients’ overall business strategy and processes. Frank’s experience is supported by a Commerce degree from Dalhousie University, an Applied Information Technology (AIT) diploma from the Information Technology Institute (ITI) and he is a certified Project Management Professional (PMP).
Dr. Hayden Landry, Director of Sales
Dr. Hayden Landry has over 18 years experience in the health care and human performance industries in both Canada and Europe. Hayden has successfully directed multidisciplinary health centres while managing his own broad range of patients including professional, Olympic and national level athletes. Subsequent to graduating from Dalhousie University, Hayden graduated from the Canadian Memorial Chiropractic College Cum Laude with honours and was awarded the highest academic standing amongst his graduating class.
Vikram Rao, Strategic Advisor
Vik has over 23 years’ experience in the fields of international investment banking, investment management, private equity and venture capital. He has worked for both global and Canadian firms, and lived and worked in the major financial centers around the world. Having started his career in the New York office of Goldman Sachs, Vik moved to London to manage their international trading of dollar-bloc bonds, before moving back to his hometown of Toronto to manage the Canadian Fixed Income and FX Trading businesses of Merrill Lynch. In 2004, Vik moved back to London to be a Portfolio Manager for Brevan Howard Asset Management, Europe’s largest Hedge Fund. Most recently, Vik was Managing Director and Co-Head, Global Fixed Income Trading and Sales for Scotiabank, a role from which he retired as of May 1st.
Throughout his career, Vik has been a major investor and advisor to companies in varied fields such as real estate development, resort development, energy and technology. He has been involved with and has advised companies throughout their stages of early development, leading to stable operating companies and eventually acquisitions and IPOs.
6. What specifically attracted you to the opportunity to join the Dodgers/RGA Accelerator?
The opportunity to gain exposure to thought leaders, mentors, and other like minded individuals in sports and sports related technology industries, was very appealing to us. To date, most of our resources have been directed at aggressive technology development with less emphasis on sales, marketing, and design. We felt the Accelerator program would allow us the opportunity to leverage world-leading experts, and help us to refine and execute our growth strategy. Our clients have experienced great success with our Athlete Management System, but we realized we were in need of a broader go to market strategy. The Dodgers/RGA Accelerator provided the perfect opportunity, at the right time, for us to gain the market strategy guidance we needed, in order to scale our business.