FanCompass Navigates Digital Sponsorships For Fan Engagement


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Company name: FanCompass, Inc.

Founder(s): Jamie Pardi

Headquarters: San Rafael, CA

Website: http://www.fancompass.com

1. What is your elevator pitch?

In 18 months, FanCompass has become the premier digital destination for sponsored fan engagement in global sports. The company’s mobile-friendly platform engages fans with sponsored promotional and gamified campaigns while capturing robust fan data and lead generation for commercial partners and ticketing groups, ultimately driving new revenue streams on a year-round basis for professional and college sports teams.

2. Problem & Solution

Teams are always seeking new revenue streams and finally recognize that it starts with efforts to better understand their fan base through data and technology. FanCompass offers global sports organizations a seamless sponsorable product that engages fans, captures fan data, and generates fan leads for ticketing and commercial partners. Teams can launch multiple campaigns on their platform 12 months out of the year, including the critical off-season period when it’s more challenging to keep fans engaged. Thus far, FanCompass has experienced over two million fan engagements collectively, with approximately 60 percent of all users converting to a qualified business lead.

3. Market – your target market and the overall market

FanCompass’ market is global professional and college sports. To date, it has secured partnerships with franchises in 11 sports leagues and its product is translated in 15 different languages. Some of the more prominent associations are the NFL, NBA, Premier League, MLS, Minor League Baseball and the NCAA. Furthermore, FanCompass has activated hundreds of brand sponsors with sports properties across the globe.

4. Business Model – how do you make money?

FanCompass offers rights holders a fully customizable platform with data integration on a SaaS pricing model and/or provides access to incremental non-exclusive digital partners on a revenue share basis.

5. Management Team – with titles

Jamie Pardi, Founder & CEO
Lisa Fahey, President & CMO
Jeff Doyle, Executive Vice President, Global Sales
Ryan Breuner, Senior Account Manager
Shawn Robinson, Engineering

In addition, the company’s board of directors, advisory board and premier partner panel can be found at http://www.fancompass.com/company.

6. Financial Needs: are you currently looking for investment? Have you raised investment already? If so, who are your investors?

Beyond initial investment from founder Jamie Pardi, FanCompass has also obtained funding from angel and institutional investors. As a private company, information regarding those investors or the amount of their investments are proprietary.