The GSMA, the representative of mobile operators worldwide, and FC Barcelona have announced a three-year partnership aimed at working on a range of technology initiatives in Barcelona and other cities around the world.
The initiatives, which include big data, the Internet of Things (IoT), mobile identity and authentication and next-generation networks will be highlighted by FC Barcelona at GSMA events such as Mobile Work Congress in Barcelona, Mobile World Congress Shanghai and Mobile World Congress America.
“Clearly, FC Barcelona is recognized globally for excellence in the world of football and they are extending this leadership through the use of innovative mobile technologies and services,” said John Hoffman, CEO of GSMA. “The GSMA is thrilled to be underrating this wide-ranging partnership with FC Barcelona — benefits of this collaboration will be felt across the city and region, further cementing Barcelona’s stature as the Mobile World Capital.”
In addition to working on a new set of initiatives, the partnership will build on initiatives launched by FC Barcelona, including the Barca Innovation Hub, which was introduced in March with a goal of focusing on medical services and nutrition, sports performance, team sports, technology and social sciences.
When Barca Innovation Hub initially launched, FC Barcelona President Josep Maria Bartomeu was quoted saying he wanted to “build the future of the sports industry” and has adopted technology as a key way to do so.
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Over the past two years FC Barcelona has released apps, acquired hi-tech uniforms and gotten involved in Esports.
In the organization’s latest endeavor with GSMA, a main goal will be to work in Barcelona-based youth programs, like the Mobile World Capital mSchools initiative and the YoMa Festival at Mobile World Congress, and to encourage students’ interest in the use of technology in learning.
“The GSMA and the mobile industry have had such a positive impact on Barcelona over the past 12 years that our city has hosted Mobile World Congress, and we are excited to be building upon this strong foundation,” said Josep Maria Bartomeu, President of FC Barcelona. “The initiatives that we are exploring together will help us to leverage mobile technology to optimise FC Barcelona fans’ experience, whether they are visiting Camp Nou or located around the world. We look forward to working together on many exciting projects that will highlight the power of mobile.”