First Data will deploy its Clover point-of-sale solution at three International Speedway Corporation race tracks as the commerce-enabling technology company gets a sponsorship of a NASCAR Cup Series race with the First Data 500 at Martinsville Speedway.
Clover — which will be deployed to Phoenix Raceway and Homestead-Miami Speedway, in addition to Martinsville — is designed to help enhance security while providing customers more flexibility in their payment methods. Clover mobile stations allow customers to pay efficiently via touchscreen tablets. The recently announced Clover Flex, which allows for similar purchasing efficiency, but on the go, rather than on a tablet, is also available for use.
“Martinsville Speedway is a legendary race track,” First Data CEO Frank Bisignano said in a statement. “We can’t wait for the fall race to host our clients and partners, many of whom are die-hard race fans, and see the First Data 500 logo proudly displayed on the infield and all around the property.”
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Martinsville is NASCAR’s oldest and smallest track, having opened in 1947 and containing only a .526 mile track. The track has implemented track lights into the raceway for this season and beyond after previous races had to be ended early due to darkness. The annual race was previously called the Goody’s Fast Relief 500.
“It’s really exciting to have First Data come on board for a multiyear partnership with Martinsville Speedway, as the entitlement sponsor for our fall race,” Martinsville Speedway President Clay Campbell said in a statement. “It’s great to see First Data use Martinsville Speedway and NASCAR as the platform to expand their brand and create a deeper public understanding of how their technology is at the heart of transactions around the world.”