SUPA, a company that works on integrating Artificial Intelligence with health and the body, is releasing a bra that is meant to help wearers release her “supa” powers. OK, not quite like Wonder Woman’s lasso.
The first product that SUPA is set to launch is the SUPA Powered Sports Bra. The bra has a heart rate sensor built into the fabric and comes in several different colors and styles. The bra takes biometric data and connects with the SUPA.AI app on iOS devices to give fitness athletes participating in Pilates, running, interval training, biking and surf training insights into their exercise habits. In order to connect to these devices, customers can order the SUPA reactor, a little oval that connects to the bra of the SUPA powered strap. The reactor is sold separately for $60.
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The SUPA bra is not yet available, but there is a wait list that customers can sign up on. The bra retails for $120 each.