Glow Motion Technologies Lit Up Super Bowl Halftime Shows With LED Torches, Beach Balls


After Super Bowl LI, people are still talking about the New England Patriots’ come-from-behind win that solidified Tom Brady as one of the greatest quarterbacks ever. The Atlanta Falcons’ epic collapse will not soon be forgotten, and neither will Lady Gaga’s glittery, feel-good halftime show.

Nashville-based Glow Motion Technologies, a Nashville-based company that integrates and operates light design for venues, played a large role in lighting up NRG Stadium for Lady Gaga.

Five minutes into her set, she launched into “Telephone,” and the LED torches that fans were holding on the field began to glow and pulse in time with the music. The thousand-plus lit torches were individually programmed by Glow Motion, according to WKRN.

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This was the second Super Bowl halftime show that Glow Motion has been a part of in the past three years. The tech company also created the 616 interactive LED beach balls that were controllable in how they changed color for Katy Perry’s 2015 performance.

For Lady Gaga, as the performance went on, the torches changed colors and patterns to correlate with the music.

Dressed in a sparkly silver unitard with matching knee-high boots, she opened by singing lines from “God Bless America” and “This Land Is Your Land” before reciting a portion of the Pledge of Allegiance — in line with the theme of inclusion that she promised in her pregame news conference. Then, she launched into her 2008 hit “Poker Face.”