FlightScope, a ball tracking golf technology company, has announced an exclusive partnership with FocusBand, a wearable, motion based mind-sensing headset that measures and trains your shot routine using real time audio-visual neuro-feedback.
FlightScope plans to debut its FocusBand integration at the PGA Merchandise Show in January 2016.
FlightScope creates technology for golfers with its 3D Doppler club and ball tracking monitors, golf radars and launch monitors. FlightScope will strengthen this technology with the real time audio-visual neuro-feedback from FocusBand. Since FlightScope already has an impressive following with Tour professionals and avid golfers who use their tech to improve their game, it will be interesting to see how that consumer group uses FocusBand.
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Here’s a great video that displays how the FocusBand sensors will measure what is going on in a golfer’s head:
“As I see it, FocusBand is essentially the FlightScope for the brain, which is what makes this partnership such a natural fit for us,” said Graham Boulton, CEO of FocusBand. “The partnership will further strengthen our already successful Mental Process, Results, & Belief system by integrating the FocusBand and FlightScope technologies into a unified system, providing analysis and feedback on several different aspects of your game.”
FocusBand data will be integrated into FlightScope’s all in one tool for its mobile and PC platforms. FocusBand will measure the mental process for shot routines, from the time before the swing through impact, and FlightScope will track the results with 27 different swing and ball flight parameters. The partnership will advance training for golfers to the next level with its integration of both physical skills and mental state ties to a player’s overall game. The FocusBand is now available for preorder at $500.
“We’ve spent a lot of time mastering FlightScope technology to accurately measure a player’s physical skills, but we were interested to explore how someone’s mental state ties in to their overall game play as well,” said Henri Johnson, CEO of FlightScope. “This partnership with FocusBand is the perfect way to help us take FlightScope’s technology to the next level and give our players an effective way to explore all facets of their game.”
Measuring the mental side of sports is a relatively untapped frontier. On the physical side of the games we are seeing tremendous technological growth in sports that pertains to helping athletes train and perform better. But it may become more common for sports technology providers, teams and athletes turn to solutions that can address the mental aspect of sports.