International Speedway Corporation (ISC), the owner and operator of 13 major motorsports entrainment facilities, announced its multiyear partnership with Ingenuity Sun Media to form ISM Vision Powered by BoldVu, the World’s Largest 360-degree Digital Engagement Venue Network.
The new technology will debut at Daytona International Speedway during Speedweeks — beginning Feb. 18 through the Feb. 26 Daytona 500. ISM Vision Powered by BoldVu will be employed at all ISC facilities beginning this year, including at Talladega Superspeedway for its tripleheader weekend from May 5-7.
ISM Vision Powered by BoldVu includes each track’s large-format digital boards that display racing action, driver interviews and promotional content. ISM Vision Powered by BoldVu will also be integrated with each track’s and Motor Racing Network’s (MRN) mobile app, enabling fans access to real-time traffic and weather alerts and event schedules.
“At Talladega we pride ourselves on the fan experience, and our fans have enjoyed our mammoth video boards since 2014,” Talladega Superspeedway chairman Grant Lynch said in a statement. “Now, having the incredible digital technology from ISM and ISM Vision Powered by BoldVu Vision Boards, our fans will get the absolute best quality imaginable.”
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The ISM platform allows for a more integrated marketing experience and provides onsite activation opportunities.
ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement and the overall visitor experience.
“The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before,” ISM president Jeff Hutchins said in a statement.