The International Champions Cup, which will see elite European soccer clubs play games across Europe, the United States, and Singapore, begins Friday, A new content partnership with JUGOtv will serve the soccer-loving Hispanic population in the U.S. during the tournament.
JUGOtv will cover the ICC in both English and Spanish, providing an outlet for native Spanish speakers to watch and listen to the 17 matches that will occur in the U.S., along with supplementary coverage. The company’s San Francisco production studio will create video content to be curated on the International Champions Cup’s digital properties. That content will be available for all games.
The first match kicks off Friday in Chicago at 9 pm EDT between Borussia Dortmund and Manchester City, followed by a marquee match on Saturday in Austria, featuring Paris Saint-Germain against Bayern Munich.
SportTechie Takeaway
With this partnership, JUGOtv is capitalizing on soccer’s global popularity and its increasing fervor in the U.S., especially among a Hispanic population that has likely grown up watching and playing the sport. Screening top-tier matches between clubs like Juventus, Real Madrid, Manchester United, and FC Barcelona right on the heels of the 2018 FIFA World Cup, is great opportunity to gain a presence for JUGOtv in the U.S.