Wembley Stadium and St. George’s Park training facility will see a bit of a change, as the Football Association has formed a partnership with manufacturer LG Electronics to enhance hospitality areas and other spaces throughout the venues with digital screens.
LG will also be the official digital screen partner of the England men’s teams.
“Our partnership with LG Electronics will help us to transform our technology at both St George’s Park and Wembley Stadium to benefit both fans and players,” said Mark Bullingham, FA Group commercial and marketing director. “We spoke to all of the brands in the sector and were blown away by LG’s technology, which will help us to reinforce Wembley Stadium as the leading venue in the country for sports and entertainment events.”
Get The Latest Sports Tech News In Your Inbox!
LG will have its brand on display during all rounds of the Emirates FA Cup, which is shown in more than 150 countries. LG’s televisions include OLED and IPS 4K Nano Cell technologies, helping users obtain clearer quality.
“We are really excited to have secured exclusive rights with The FA in a partnership that we believe will be a collaborative effort across the next three years,” LG Electronics UK Marketing Director Carolyn Anderson said in a statement. “LG is a leading innovator in technology and we look forward to working with The FA to support its grassroots network, as well as equipping Wembley Stadium with the best products to cement its status as the leading sport and entertainment venue, in preparation for it playing host to the semi-final and final of the greatest domestic cup competition in Europe.”