Soccer players, whether they play professionally or recreationally, always talk about starting the sport at a young age… but how young? 3 years old?
What about before they were even born?
Estudiantes De Caracas, a professional soccer team and academy in Caracas, Venezuela has teamed up with the FCB RG2 to create technology for a campaign called “Little Kicks” that lets unborn children compete in a 5 v 5 soccer match.
Our work on @FCBglobal website. A great honor this Alliance. pic.twitter.com/ABjNinxQ0D
— RG2 (@RG2tweets) June 5, 2016
You might be asking “but wait, how is that even possible?” Don’t worry, that was our initial reaction as well.
The scientists were able to create software that used motion sensor technology that attached to the mothers’ bellies. It turned the babies’ movements into electronic impulses which were use to create the entire game of passes, shots and blocks.
It was a fun way to bring the families together and produce some hope of a future superstar soccer player.
“To the mother, it’s a sign of a life, a sign that the baby is growing, developing and getting closer to coming out. To a father, at least in most of South America, it’s a sign from the ‘soccer gods’ that this child is meant to be a soccer player,” said a case study by IPG.
The video campaign was launched in hopes to inspire parents to enroll their young athletes for the Estudiantes De Caracas soccer academy in South America where the sport is highly valued.