Major League Lacrosse has signed a data analytics deal with software company Kinduct. The partnership will allow MLL to track player injuries and medical records from the time a player enters the league. Kinduct’s platform can also integrate health information from various wearable technology applications.
Kinduct’s Athlete Management System can track workout results, sleeping patterns, recovery processes, and other biometric data points. The system acts something like an electronic medical record for athletes. After collecting all available data, Kinduct calculates a “total wellness score” for each athlete.
“Partnering with Kinduct will allow athletes and teams the data and resources necessary to maximize training and rehabilitation,” said Colin Keane, Director of Lacrosse Operations at MLL, in a press release. “Seamless communication, performance analytics, video support, and the company’s consistent innovation to provide new and valuable resources to our athletes makes this a perfect partnership for MLL.”
Team athletic trainers can customize rehabilitation programs or workouts for individual players based on Kinduct’s data platform. In addition to Major League Lacrosse, Kinduct provides its software to a range of pro teams including the Houston Rockets, the Pittsburgh Penguins, and the Boston Red Sox.
“The opportunity to work with MLL to combine health data, wellness information and performance metrics at a league level will help define new baselines and uncover brand new trends, relationships and correlations between traditional disparate data sets,” added Travis McDonough, CEO and Founder of Kinduct. “We are extremely excited to be working with such an innovative league that will help change not only the sport of lacrosse but potentially the entire industry forever.”
SportTechie Takeaway
Kinduct’s platform integrated with Zebra Sports in 2017 to provide biometric data tracking solutions to all 32 NFL teams. Kinduct is also used by the NBA to transmit player-tracking data extracted from the Sportradar platform. As leagues such as MLL follow the NBA and the NFL in expanding player-tracking pursuits, a controversial discussion topic will be continue to be whether players or teams can maintain ownership of data pertaining to athletes.