New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Alpha Cloud Labs, LLC
Founder(s): Mahesh Arumugam
Headquarters: Austin, TX USA
1. What is your elevator pitch?
Sports are driven by sponsorship from brands. Live sports is a $200B dollar per year business. Maplytiks is an artificial intelligence driven, real-time sponsorship ROI measurement platform used by sports leagues, brands and media and entertainment businesses to report and potentially calibrate brand exposure in real-time.
2. Problem & Solution
Problem:
Today brand exposure during televised events is often times measured manually after the event is completed. It can be error prone and it can take days or weeks for decision makers to get actionable brand measurement and reporting data. At this point there is little that can be done to offer par value for the sponsorship except consider making changes for future broadcasts.
Solutions:
Maplytiks uses AI and machine learning to identify brand images from the live video feed. The result is real-time feedback via our Maplytiks dashboard. SMS Text alerts can also be sent to key personnel if brand coverage falls below a defined threshold.
This provides decision makers with the information they can use to potentially adjust specific brand exposure in real-time to achieve their sponsorship contractual obligations. Consider the situation where the brand exposure of a lead sponsor is falling behind expectation midway through an event due to activity concentrated in one location of the venue, then immediate action can be taken via electronic boards or camera angles to produce a more desirable overall outcome.
3. Market
Maplytiks is primarily intended for sports leagues to manage sponsorship rights management and valuation, for media and entertainment companies responsible for brand marketing, and for consulting firms who perform media audits. Interest in this information also comes from the brand sponsors themselves as a way to measure the value coming from their allocated marketing budget.
4. Management Team with titles
Mahesh Arumugam – Founder and CEO
Joe Wolken – VP Sales and Marketing, North America
5. What else do you want the audience to know about your venture?
We also offer a suite of other marketing analytics products around audience engagement that can be used in conjunction with Maplytiks to measure and report on both fan engagement and brand placements on social media.
If you’re an investor, startup founder or influencer, we recommend you check out ProInfluence, a platform that is uniting sports entrepreneurs and leaders to form mutually beneficial business partnerships.