The largest LED video display in all of sports will be housed at the new Mercedes-Benz Stadium, it was announced Tuesday.
Home of the Atlanta Falcons and Atlanta United FC, Mercedes-Benz Stadium is partnering with Daktronics on the first-of-its-kind 360-degree halo display, which will be manufactured and installed above the field as part of the stadium’s retractable roof. It will be nearly three times larger than the next largest video display in the NFL.
Additionally, a mega column LED display will stretch 101 feet from the first concourse level to the roof, adding to the 82,500 square feet of video displays throughout the entire stadium.
“We’re proud to provide Mercedes-Benz Stadium with this unique, visionary halo display,” said Daktronics CEO Reece Kurtenbach in a statement. “The project is a test of engineering and architecture coordination that showcases our company’s depth and capabilities. Increasingly, there is a desire to move beyond common rectangle shapes and Daktronics has been at the forefront of the creative use of LEDs. We are equipped to be a valuable partner with our customers for complete solutions, no matter what their aspirations may be for their venue, their display systems and overall experience for their fans.”
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Added Rich McKay, President of AMB Sports and Entertainment in a statement: “Daktronics is in a league of their own. We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.”
The halo display, which stands at 58 feet high by 1,075 in circumference, is large enough for a helicopter to fly through and 27 times larger than the current Georgia Dome video display. The 6,700 square foot four-sided display column will have more square footage than the main video display boards at 19 NFL venues and 24 MLB venues, according to Daktronics. Along with the halo and mega columns displays will be 12 other LED displays throughout Mercedes-Benz Stadium.
Below is a closer look at the new state-of-the-art facility in Atlanta.