The National Lacrosse League (NLL) has announced a partnership with Sportsrocket, a custom media solutions provider to the sports industry through digital programming.
With Sportsrocket’s media operating system, which enables streaming, video-on-demand, social highlights and video sharing, NLL fans will be able to live-stream all regular season and playoff games for the first time on NLLTV.com and native device apps. Fans will also have access to more highlights and shows.
“We’re excited to be working closely with the National Lacrosse League to help make their vision a reality,” Sportsrocket founder and CEO Brian Bedol said in a statement. “We’re living in what is, no doubt, the most dynamic media environment in history, and, more than ever before, a league’s ability to engage its fans on every platform and device will be central to growing its fan base. I’m thrilled the NLL chose Sportsrocket solution.”
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The new OTT video platform features both paid and free content for fans.
Paid subscriptions, which went on sale on Tuesday, include access to live, full-length, regular season games under three tiered options: a full-season pass for $34.95, single-team pass for $24.95, or single-game purchases for $4.95 each. Special rates are available for season ticket holders, with full-season passes costing $27.96 and single-games costing $19.96. For free, users will be able to view ad-supported content including full-length games on-demand after 24 hours, highlights, short-form features and archive games and footage.
“In partnering with Sportsrocket, we’re investing in the future of sports entertainment,” NLL commissioner Nick Sakiewicz said in a statement. “The last decades has seen a strong, transformative shift in the way fans are tuning in to watch games, highlights, sports analysis and other video on-demand content. By providing a digital platform that dedicates itself so strongly to the consumer experience, we’ll be able to provide our fans with the most action-packed, accessible and engaging content of the box lacrosse world.”