National Softball And Baseball Players Association Form Technological Partnership With SI Play


The technology to streamline the entire process of participating in youth leagues is quickly becoming a needed asset for sports enthusiasts. From online interfaces to mobile applications, the ability to integrate athletes and coaches into sports leagues in the most efficient manner is of the upmost value in our one-click generation.

With this idea in mind, the National Softball Association (NSA) and Baseball Players Association (BPA) have both entered into an agreement with SI Play to become official technology partners. With this partnership, SI Play will support both the NSA and BPA with its comprehensive platform that delivers an unprecedented content, utility, and social experience. SI Play’s goal is to simply bring together industry leaders in sports software with young athletes.

“We are excited about our new partnership with the National Softball Association and the Baseball Players Association,” SI Play CEO Jeff Karp told Business Wire. “Hugh and his team have created a wonderful environment for thousands of baseball and softball players, their families and friends.”

SI Play was launched in 2015 and has actively worked with youth sports organizations to create leading-edge products, software, and services that make joining and learning new sports a blast for young athletes. This platform provides the tools to fuel the passion for sports and ensure a rewarding experience for all participants. Useful features include integrated background checks, tournament management, team- and league-wide communication tools, and data analytics for team fundraising.

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“The addition of Sports Illustrated Play and Tourney Machine strengthens our ability to meet the needs of our directors, leagues and tournament teams in all of our programs,” Hugh Cantrell, CEO of NSA/BPA, also told Business Wire.

Coaches and athletes in the NSA and BPA have a lot to benefit from with this new platform. The comprehensive technology allows youth sports administrators to manage a wide range of activities, such as online registration and payments, professional website creation, roster management, and calendars for scheduling. These actions can all be performed with the simple click of a button once coaches are able to get used to the user interface.

“As coaches and parents of young athletes ourselves, we understand the dedication and commitment required,” continued Karp. “We’re going to work very closely with the organization to make its league and team operations easier, more efficient and even more rewarding for everyone.”

Right now, SI Play supports over 10 million monthly active users with its digital products and services. Ultimately, SI Play wants to cater to user needs to make sports integration a fun and simple experience. By streamlining the time-consuming process of administrative duties people would typically go through, this platform looks to be an ideal tool for parents, coaches, and players to utilize when signing up for youth sports leagues.