The NBA and Broadband TV have announced that they will continue their relationship after first teaming up in 2009 for the management of fan-uploaded content on YouTube. BroadbandTV will use software to detect clips containing NBA property and place ads in between those clips.
The NBA channel on YouTube boasts 5.6 million subscribers and more than 2.2 billion page views so as part of the deal, their continued relationship will have both parties working closely in enhancing this platforml.
Founder and Chief Executive Officer of BroadbandTV, Shahrzad Rafati, spoke about the commitment the company has with its partner and what it means for the NBA’s content.
“Our commitment to deliver the most advanced solutions possible has allowed us to build upon our relationship with one of the world’s largest and most prestigious content owners. We’re thrilled to extend the relationship and help the NBA to become even more successful on YouTube.”
BroadbandTV is responsible for the development of some of the most leading and inventive management technologies found online. Their program VISO NOVI is used to detect and manage the fan-uploaded content, while the VISO Catalyst is used to enhance the viewership and engagement for videos.