Earlier this season the NBA became the first organization to surpass 1 Billion Vine loops. Now they’ve announced a similar achievement across their collective player, team and league accounts on Twitter, Facebook, Instagram and Chinese social media accounts, Tencent and Sina.
The NBA’s social media accounts are lead by 28.5 million likes on the league’s Facebook page, 19.5 million @NBA followers on Twitter, and 12.7 million @NBA followers on Instagram.
As far as the players and teams go, it’s easy to guess who has the most fans. LeBron James leads all NBA players on Facebook, Twitter and Instagram, while the Los Angeles Lakers are the most followed NBA team on social media.
This social media success is a core factor in the NBA’s global brand. Nearly 90 percent of NBA players are active on at least one social media platform. The league overall has star players from all over the world and the game itself fits well into the structure of social media content sharing.
Top 10 NBA Players Across Facebook, Twitter and Instagram |
| 1. LeBron James, Cleveland: 66.3 million total likes and followers |
| 2. Kobe Bryant, Los Angeles Lakers: 33.7 million |
| 3. Kevin Durant, Oklahoma City: 28.8 million |
| 4. Dwyane Wade, Miami: 22.1 million |
| 5. Carmelo Anthony, New York: 15.9 million |
| 6. Stephen Curry, Golden State: 15.3 million |
| 7. Chris Paul, L.A. Clippers: 13.6 million |
| 8. Derrick Rose, Chicago: 12.8 million |
| 9. Dwight Howard, Houston: 12.7 million |
| 10. Russell Westbrook, Oklahoma City: 10.0 million |
Top 5 NBA Teams Across Facebook, Twitter and Instagram |
| 1. Los Angeles Lakers: 28.3 million total likes and followers |
| 2. Chicago Bulls: 22.5 million |
| 3. Miami Heat: 21.6 million |
| 4. Boston Celtics: 11.3 million |
| 5. Golden State Warriors: 10.3 million |