The NBA has teamed up with Snapchat this season to bring fans attending games a 3D Foam Finger in augmented reality.
It’s a location-specific World Lens experience so that in and around NBA arenas, fans can place the home team’s 3D Foam Fingers into their photos and videos.
And with augmented reality, it’s such a realistic experience that the 3D Foam Finger can be placed on a surface in the real world, with the ability for fans to move around it. The foam finger on the screen can even change its mood from happy as it dances around to sad to nervous as it sweats out a close game.
.@Snapchat and the @NBA are giving us walking, joyful, and sad foam fingers… luckily they only exist in #AR.https://t.co/1fjaFNnkZf pic.twitter.com/OhcJBQ6pYi
— SportTechie (@SportTechie) October 17, 2017
Snapchat last month unveiled 3D World Lenses, a new kind of World Lens that allows brands to bring characters and products to life inside the Snapchat camera — an opportunity to drive engagement and awareness.
In another potential 3D World Lens with potential for sports, Snapchat partnered with Bud Light on a beer vendor who announces his presence as if he were selling at the stadium.
“We’re continuing to push the boundaries of what AR can do in opening that up to advertisers, so our first 3D World Lenses have launched,” Snap Global Head of Creative Strategy Jeff Miller said last month at Advertising Week – New York.