NBC Sports owned SportsEngine, a company whose software technology builds websites and mobile apps for the youth sports industry, has partnered with mobile software company Shotzoom. The collaboration will integrate Shotzoom’s mobile coaching app CoachNow into SportsEngine’s platform.
CoachNow is designed to be a mobile hub for all communication, data storage, and analysis, replacing separate group texting, email blasts, and other team administration tools. CoachNow’s coaching solution now includes integrated player rosters from SportsEngine, meaning coaches now have the ability to import their athletes and team’s information directly into CoachNow.
“Coaches hold a huge responsibility in the lives of young players they instruct,” said Rick Ehrman, Vice President of Business Development, SportsEngine in a press release. “For CoachNow to have all of your coaching tools in one place—analysis, progress tracking, and engagement—is a huge benefit to all SportsEngine coaches, parents, and players as we strive to continue improving and developing young athletes.”
Founded in 2008, SportsEngine was acquired by NBC Sports Group for an undisclosed amount in 2016. It is used by more than one million teams, leagues, and organizations across youth sports.
“Our partnership with SportsEngine makes sense because we share a commitment to the growth and health of youth sports” said Ben Addoms, CEO of Shotzoom Software in a press release. “We see this as another important step in helping committed coaches make a difference in the sport they love and for the athletes they coach.”
SportTechie Takeaway
SportsEngine has already partnered with successful sports technology startups such as BlastMotion and Pixellot. CoachNow will be the latest tool integrated into SportsEngine’s growing dynamic platform available at the youth and amateur sports level.
Youth sports viewership and profitability continues to grow as plenty of media companies are becoming involved in the live-streaming production of youth games and events, such as BallerTV and Keenmotion. This season, Twitter and Adidas partnered to stream a dozen top level high school football games.