Digital content has been an elaborate issue for many sports organizations as the use of technology-based broadcasting becomes ever more apparent in the 21st century. Sports organizations are constantly looking at ways to take advantage of the growing online market for sports content, which gives fans even more access to their favorite teams.
In keeping with online movement, the New York Jets have partnered with LiveU, a company that specializes in providing up-to-date broadcasting and live video transmission around the world. This partnership allows the Jets to instantly upload new content to their website and mobile application for increased content volume on both their website and mobile app.
Weighing 2.2 pounds/1 kilogram, LiveU’s LU500 live video backpack offers up to 13 network links, including eight internal cellular modems and proprietary antenna technology, allowing the Jets to upload content without having to worry about cables or satellites. The backpack uses a cloud-based management system to control, monitor, and manage new content.
The decision to partner with LiveU and purchase the LU500 backpack came during the 2014 preseason, when the Jets wanted to capture more of training camp for their online publications. With this purchase, the Jets can record and upload content from anywhere in the stadium, including the stadium tunnels, buses, and sidelines.
With this technology, the Jets will constantly be able to update their online presence, keeping fans engaged with the latest news about the team even during the off-season. This will help the Jets to bridge the gap between the online world and the real world of sports, giving fans a new football experience directly from their homes, with access to the teams inner-workings off of the field as well as on the field, such as practices and locker room coverage.
This technology allows any fan with the mobile app or access to the website direct live video coverage on certain press conferences and pre- and post-game shows.
“Technologies like LiveU make it possible for fans to get exclusive content from behind the scenes that they could never access before,” said Ken Zamkow, Vice President of Marketing for LiveU, Americas, Hackensack, N.J.
“Fans get to know their favorite players and coaches up close. This video consumption in turn attracts sponsors, increases fan loyalty and merchandise and ticket sales, and more.”