From the puppy dog filter, to Discover channels and even to Live Stories of events like the Grammy Awards, Snapchat has grown into the successful application that over 100 million active users operate daily.
Although Snapchat has not added a professional sports league featured on its Discover channel section, there has been sport featured Live Stories from the NBA Finals to the Super Bowl, and even just a regular season baseball game. However, the wait may be over as it appears that the National Football League (NFL) is jumping on-board for the long haul.
After a LinkedIn job posting was discovered stating the NFL is seeking, “a managing editor and Snapchat Discover team,” the job description reads:
“We are looking for an expert storyteller who is forward-thinking and a social media junkie to help shape our new Snapchat Discover channel strategy. As we build out this team, you will help create a distinguished vision/voice for the NFL Snapchat Discover channel that represents the future of the NFL brand. We will look to you to determine the best content execution for each story element (i.e., video vs. animation vs. article). In this role, you will coordinate with other departments to leverage content produced for other platforms and optimize for Snapchat.”
The post also included a job requirements section listing responsibilities such as:
- Experience managing a team of social/digital content creators with emphasis on video production and graphic design.
- Passion for and knowledge of the NFL and its players, teams and history.
- A digital native and a demonstrated creative problem solver who is excited, not intimidated, by the fundamental ambiguity around trying to define the future of entertainment on social media.
- Experience managing assignments of a team and meeting deadlines.
The presumed Discover channel will give the league the ability to not only share snaps, but other pre-made videos and articles as well similar to the ones users see from other Discover channels – People, BuzzFeed, CNN, etc.
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Those companies that already have an operating Discover channel are strictly media outlets and brands. The NFL would be the first of the professional leagues to make a splash in Snapchat’s Discover space. This is not to say that other leagues (NBA and NHL) have not been pushing for their own channels, because they have.
The NFL’s channel would likely feature bite-sized content seen on its website, including news, game highlights, player profiles and season predictions to list a few. Although the development of a NFL Discover channel seems promising, the NFL and Snapchat have not confirmed nor denied the future partnership or reports.
For the avid Snapchat user, you will have to continue using the app for your daily snaps to your best friends, keeping your snap streaks alive, featured Live Stories and surfing Snapchat’s twenty-one other Discover tabs as we wait patiently for the NFL to make its next move.