In-depth, statistical analysis of soccer matches has quickly become a fundamental aspect for fans. Simple match stats, whether it be shots on target, tackles or team possession are no longer enough. People want more. With this, the North American Soccer League (NASL) has unveiled a new 3-year partnership with Opta, a company providing highly detailed insight into sports matches worldwide.
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Opta already produces a range of stats for the English Premier League, the German Bundesliga and the MLS, and has now added the NASL to that collection of clients. Live match centers will provide analysis of the game in terms of individual and team performance, whilst also giving a range of highly specific data. The deal will include every single NASL game, whether it be league, cup or post-season matches, and will display the match stats as part of the league and club websites.
NASL Commissioner Bill Peterson sees it as a crucial move for the NASL, where the fan-base is becoming increasingly reliant on social and digital media to follow their favourite teams. “This new partnership with Opta is a major step towards delivering a better experience to everyone that follows the league. “We’re excited to see all of the new improvements in place, and we anticipate a great response from the supporters and the media.”
Give a follow to @OptaJack, our new partner’s official North American account, which will soon feature #NASL data. pic.twitter.com/iAqB8cGmXY
— NASL (@naslofficial) February 23, 2016
The partnership, however, also features a unique bonus for NASL fans. In addition to the match stats, each year Opta will be releasing stats from the league’s legendary era, which included players such as Pelé, George Best and Yohan Cruyff, some of the finest to have ever played the game.
For Opta, the work required for the NASL will be nothing new- they have worked with numerous soccer clubs and governing bodies for some time. However, being based in London, the majority of their previous clients have been European. With the soaring popularity of soccer in the US, having a large presence on both sides of the North Atlantic will certainly do them no harm.