High-school and amateur athletes around the country are downloading Overtime, a new smartphone app that allows users to record, edit and share high-quality sports clips.
Since its release in May, Overtime has received roughly 100 million video views, and has gained notable traction amongst basketball fans. Overtime enables users to speed or slow video, utilize mirrors or freeze frames and highlight athletes, all in real-time.
Zachary Weiner, head of business development at Overtime, says the app empowers users to produce professional quality sports clips on their own.
“It’s about putting the power in the hands of the people,” said Weiner. “Why shouldn’t a high school kid have a premium clip that looks like it’s on SportsCenter and has all these cool effects?”
Unlike other short form video platforms, Overtime is explicitly tailored to serve athletes and sports fans.
Rudy King, Assistant Coach of the men’s varsity basketball team at Monsignor Scanlan High School, in the Bronx, NY, says Overtime has revolutionized the high-school and amateur sports world.
“I don’t even have the words to describe the power the app gives you,” said King. “Anybody can do this, and it’s changing the culture of how we communicate at the grassroots level of basketball.”
In the spirit of growing the app, the Overtime development team works year-around to release new features to enhance user experience.
The team’s latest feature allows users to create a mixtape – a highlight reel of video clips that users can amplify with music and text.
Henry Kelleran, Senior and member of the men’s varsity basketball team at John Jay High School in Brooklyn, NY, says Overtime’s fleet of hi-tech features and creative options is what drives amateur athletes to download the app.
“It was awesome to see all these kids we knew, or ourselves, on Overtime. It felt like we were celebrities,” said Kelleran.
With Vine recently announcing its intentions to shut down operations and the NBA’s Adam Silver promoting highlight distribution, the opportunity is ripe for Overtime to corner the short form sports video market.
“Vine served many different purposes but in the sports community it was the place to go,” said Weiner. “Overtime is the place where you can do that now, and we’re building effects that are optimized for sports so it’s not just a place to host it but you can really get creative with the content too.”