French soccer club Paris Saint-Germain entered into a four-year partnership with Ericsson to build a new digital experience for players, coaches, staff members and fans, the company announced Wednesday.
The deal includes Ericsson providing a sports performance information system, a digital experience backend system, and technology consulting and innovation services.
“Together with Paris Saint-Germain’s staff, we will ensure that the most successful clubs is also the most technologically advanced,” Ericsson senior vice president and chief marketing and communications officer Helena Norrman said in a statement.
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The Paris Saint-Germain Sports Performance Information System that will be created and operated by Ericcson and will consist of a data storage platform that stores, manages and controls data from all of the club’s sports-related businesses. Data visualization gives the team insights into scouting, player health and scheduling.
Ericsson will provide the Paris Saint-Germain Digital Experience backend system that will be the point of access to data and services required by the club’s website, mobile apps, onsite fan experience solution, and in-stadium screens and monitors. Beyond standard data, news, weather, traffic, and concessions updates will be provided.
Ericsson’s technology consulting and innovation services will work with Paris Saint-Germain staff to analyze and define new solutions, innovations and improvements so that the club stays ahead of the competition.