After becoming the first U.S. professional sports team to purchase eSports franchises earlier this fall, the Philadelphia 76ers have already started cross-promotion with Team Dignitas.
During the first week of December, the 76ers first displayed the Team Dignitas logo at half court of the Wells Fargo Center.
13 years ago we started out as a Battlefield 1942 team and today we see our logo featured on @Sixers @NBA court! #esports is awesome pic.twitter.com/LZDFrocU8P
— Team Dignitas (@TeamDignitas) December 6, 2016
Now, starting at home Friday night against the Long Island Nets, the Delaware 87ers — NBA Development League affiliate of the Sixers — will wear the Team Dignitas logo on both home and away jerseys, another sign of the connection between the 76ers and eSports franchise.
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According to a Sixers spokesperson, away jerseys with the logo will be printed on Monday prior to the 87ers’ road game at the Long Island Nets that night. The logo will be worn on both jerseys for the duration of the 2016-17 regular season.
The Philadelphia 76ers development team, the @Sevens, will wear the logo of esports team @TeamDignitas, which they acquired, on its jerseys pic.twitter.com/Xhqq3RoEAx
— Darren Rovell (@darrenrovell) December 30, 2016