This upcoming Saturday night as part of the Professional Bull Riders Built Ford Tough Series event in Washington state, the sports and entertainment organization will be live streaming on Twitter for the first time.
During the Tacoma Invitational, the free live stream will be available to logged-in and logged-out users on Twitter throughout the United States and will also include television-style advertisement sports.
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During the event at the Tacoma Dome, the metal band WARRANT will perform as the “PBR House Band,” a first-of-its-kind sports integration with Twitter where fans will witness the band performing during intermission breaks and conducting the national anthem, among other acts.
Besides the PBR, which has mixed old school and new school technology, Twitter is currently in the midst of other sports programming on the platform, airing the National Lacrosse League, Major League Baseball and 1,500 hours of esports coverage in 2017 as part of a recent partnership with ESL and DreamHack.