Las Vegas-based sports book SuperBook has announced plans for expansion across the United States, per an official press release. Expansion details are expected to include increased availability of the SuperBook mobile app to residents in states outside of Nevada.
The expansion comes via a partnership between SuperBook licensor Westgate Resorts and casino management company Paragon Gaming, which acquired the Westgate Las Vegas casino hotel in 2015. The SuperBook at the Westgate Las Vegas in considered to be the largest sportsbook in all of Nevada, as it features the largest indoor TV in the world: a 220-foot-long, 18-feet-high 4K video wall.
“This is the natural next step in the evolution of our industry,” said Kau Kornegay, SuperBook’s Executive Vice President of Race & Sports Book Operations, in the press release. “We have maintained the highest levels of technology and service in a highly-regulated industry. We have written the playbook, and now we will put it in action across the national field.”
Following the Supreme Court’s May decision to repeal the federal ban on sports betting, four states joined Nevada in full legalization. These states include New Jersey, Delaware, West Virginia, and Mississippi. SuperBook should be expected to expand into these states, as well as any others that pass sports betting legalization in the future.
“We are excited to know that our investment in the SuperBook has been extremely successful and this venture is now prepared to expand nationwide,” added David Siegel, Westgate Resorts Founder, President and CEO. “We look forward to the future success of our SuperBook brand at locations across the nation as it continues to grow and set new standards for the sports betting landscape.”
SportTechie Takeaway
As many as seven online sportsbooks have already entered the sports gambling market in New Jersey, which generated very impressive revenue gains during its first month of operation. SuperBook’s plans to expand should almost certainly include the Garden State, bringing the total to eight online sportsbook options opened since the state declared legalization in August.
Casinos and online gambling companies are not the only entities that anticipate to benefit significantly from the legalization of sports betting. Nielsen expects the NFL to collect $2.3 billion annually from sports betting, while traditional media outlets such as CBS Sports have launched new shows centered around sports gambling.