Brazilian soccer star Ronaldinho has partnered with Zoome as a brand ambassador to promote an online television service and video-based social media network app that allows users to watch videos and share their own content.
“I got involved because I liked the product,” Ronaldinho said through a translator at Web Summit last week. “I think it is very interesting for me to get involved and get closer to my fans from all continents through this technology and through the videos that we are going to broadcast.”
With the app, which is available for iPad, iPhone and iPod touch, users who subscribe with the Personal TV level of Zoome can interact with friends, subscribe to other Zoome channels, create their own channels and share content. Premium subscribers have the ability to skip ads, have more video storage space, upload larger videos and be an agent to sell advertising campaigns.
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This app is designed to be a moneymaker for local shops and large corporations. As the owner of a channel, a user can decide who advertises on your channel or, a user can choose what other channels their advertisement should appear on and have access to how many people your ad reaches. As a brand ambassador, Ronaldinho has his own channel with exclusive content.