ScoreStream, which claims the title of the first crowd-sourcing platform for live local sports, recently partnered with Snapchat this week.
The Southern California-based startup, which has closed nearly $6 million in funding since 2012, will bolster Snapchat’s pre-existing “Geofilter” product, a location-based feature that allows users to add specific art to photos and Snap videos.
“Attendance at high school sporting events is two-and-a-half times greater than all pro sports combined, yet there has never been a comprehensive source for real-time high school sports content, until now,” said Derrick Oien, Founder and CEO of ScoreStream, in a press release. “Offering our crowd-sourced, hyper-local sports content to Snapchat’s unrivaled audience of millennials marks a sea-change in how local sports will be consumed going forward.”
Through the new relationship, Snapchatters can now turn their posts from high school football games into live-scoring, visually-appealing updates for their followers; the new filter will reportedly appear at roughly 5,000 games each week this Fall.
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“Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps,” said Ben Schwerin, Director of Partnerships at Snapchat. “ScoreStream’s crowd-sourced content is far more local and personal than any other sports content currently available, and will fuel the high school spirit of our Snapchatters like never before.”
Gatorade is the first advertiser to come on board for the duration of the 2016 high school football year. The 51-year-old brand made headlines around Super Bowl 50 on Snapchat, too, as it deployed an animated sponsored lens on the social platform. Led by tennis superstar, Serena Williams, users could virtually dunk themselves with a Gatorade bath.
The unique initiative garnered over 160 million impressions and arguably more importantly, changed how advertisers and marketers think about utilizing the millennial and Gen Z-focused platform.