SiriusXM Adds To eSports Programming With Machinima Radio Show


SiriusXM continues to grow its eSports programming, launching “Machinima’s Inside eSports Radio” show that debuts Monday night and airs every weekday.

SiriusXM and Machinima will team up to create and broadcast the show, which will give listeners news, highlights, and analysis from tournaments and focus on first person shooter, multi-player online battle arena (MOBAs), real time strategy, and fighting games. Listeners are invited to call into the show.

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Machinima has worked to deliver eSports programming traditional platforms.  Earlier this year, it produced the first eSports show on U.S. broadcast television with “Machinima’s Chasing the Cup on The CW.

For SiriusXM, the radio show with Machinima hosted by Alex “Axeltoss” Rodriguez and Joshua “Piscator” Lee is a second eSports show on the Bleacher Report Radio sports channel.

“IGN Esports Today” made its debut in April and also airs every weekday.

“There are hundreds of millions of gamers in North America and as the world of esports continues to grow by leaps and bounds, so too grows the appetite for the kind of insight and advice that can give a player a competitive edge,” Steve Cohen, SiriusXM’s SVP of Sports Programming, said in a statement in April.