TheLocker, a new sports social media and e-commerce platform, is connecting athletes across the world by giving them the ability to express their athletic identity and share and purchase sports products from a single platform.
TheLocker was founded by two-time New England professional lacrosse player of the year, Sean Morris. Morris teamed up with business partner Mark Donovan, a former collegiate lacrosse player, to create a social media platform for athletes to promote their athletic abilities and connect with other athletes.
“TheLocker gives players the ability to showcase their talents via social media. A players profile may consist of stats, photos, specific gear they use and we will soon be adding a feature for players to upload highlight videos,” said Morris.
The idea for the locker came from a website developed by Morris, Bostonlax.net, designed to provide the latest high school lacrosse news for Massachusetts.
Morris and Donovan both agreed on the ‘TheLocker’ as a business name for their social media platform and purchased TheLocker.com domain name in 2012.
Since the original purchase of the domain name, the company has staffed 11 full-time employees and managed to raise over $1 Million in funding.
TheLocker was launched in April 2014 and currently has an estimated 1,500 users.
“The staff is currently working on launching an app as well as live team stream features that will allow users to track their stats and we will soon be branching out to the other sports markets once we have mastered this one,” said Morris when asked about what upcoming features will be added to the social media platform.
TheLocker, unlike other social media platforms, allows users to share what equipment they prefer using. In doing so, users are capable of purchasing the sports apparel/equipment directly from the website.
TheLocker receives a portion of the sales from all products that are purchased on the site.
“Our main focus right now is brand exposure, raising money, building our team and enhancing the platform,” said Morris.
The use of this new form of e-commerce being incorporated with social media will modernize the overall sports equipment, apparel and footwear business model. The site has the potential to flare up in a Pinterest-like fashion which would leave athletes browsing sports equipment for hours.