SportsStream announced last week the launch of SportsBase, a customizable fan experience platform for teams, leagues, connected TV, media companies and others to create and manage tailored social media experiences in any digital environment, from websites and apps to digital displays inside stadiums.
SportsBase enables partners to harness the conversation around any sporting event and deliver multiple custom “social streams” with brand appropriate, high quality, highly relevant Twitter, Facebook, Instagram posts and other content that is engaging, exciting and informative for fans.
Teams and media companies have already leveraged a beta version of SportsBase to deploy custom social second-screen experiences for fans. These teams and companies include DIRECTV’s Root Sports, Ask.com, Liverpool FC, Michigan Wolverines, Florida Gators, Nebraska Huskers, Auburn Tigers, Oregon Ducks, Georgetown Hoyas, Miami Hurricanes, Seattle Seahawks and Phoenix Coyotes.
SportsBase’s customized experience is easily modified with an intuitive set of tools to create and manage a social media fan experience including:
— An easy to manage “whitelist” of social media accounts that include major media, local media, players, bloggers and celebrity accounts associated with the team for a quality fan experience.
— Detailed social media account profiles for every team, coach, staff member, player, media member and more in the supported sports.
— A constantly updated database of commonly used hashtags and terms associated with the teams, leagues and players.
–– There is also a multi-stream management feature that helps insure top quality and relevance with easily customized and the ability to tune multiple social streams to deliver and unique experience with apps, websites, at the game or arena digital displays.
— Social media actively monitored to understand and be able to recap key moments of evert game and metrics and visualizations with the tweets associated with the key plays and moments of the game.
“Sports is a social activity, and fan behavior proves this with 83 percent of sports fans checking social media during games. The second screen’s role in sports is becoming obvious and SportsBase empowers partners to deliver an elegant, digestible fan experience that’s cutting-edge and complements a broader approach to fan engagement,” said Bob Morgan, CEO and co-founder of SportStream. “For the first time, fans can visit one location for all the relevant social content from official team accounts, plus lively game time commentary from a wide range of national sports personalities, TV and radio commentators, local beat writers, friends and other fans.”
Social platforms like Twitter, Facebook and Instagram have changed the way fans enjoy, watch and talk about sports. With the rise in social sports content, SportsBase enables partners to harness all the relevant, interesting and important content associated with any program or club and manage it in an efficient way that represents a brand well. For more information on SportsBase availability and features, visit here.