New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story.
Company: Hookit
CEO: Scott Tilton
Headquarters: Solana Beach, CA
1. What is your elevator pitch?
In an industry where consumer engagement analytics are paramount, and smoke and mirrors can make or break multi-million dollar negotiations, Hookit is nothing short of a game-changer.
What began as a platform and “scoring system” to provide amateur athletes the means of marketing themselves to brands, has evolved into arguably the sports industry’s most comprehensive and exacting data analytics engine. If you haven’t heard of Hookit, you need to.
The company is currently providing solutions for brands, athletes, agents and events, with clients including GoPro, IMG, Monster Energy, Toyota and NBC Sports. Hookit contends that there is simply no single analytics engine as robust and comprehensive in existence, literally measuring billions of data points on an ongoing basis to measure and value the sponsorship value of athletes, teams and events.
Hookit aggregates nearly 5 billion data points each month around athlete, team, event and fan engagement to help brands establish sponsorship and sports marketing value in the marketplace. The true innovation was the launch of the Hookit Score, which is the first-ever ‘credit score’ for an athlete that effectively measures and ranks the talent, marketability and brand value of athletes. For the first time, brands now have a clear and effective solution to quantify, value and maximize their athlete and sports marketing programs.
2. Problem & Solution
Who we Are:
- World’s Largest database of Athletes: 300,000+ and growing, Professional and Amateur including ALL, NFL, NBA, MLB,NHL, MLS, Golf, Tennis, NCAA Div 1 Football and more
- 10+ years of Experience Linking Athletes/Brands/Events
- Collecting/Tracking 5B+ data points every month and growing: FB, IG, TW, Vimeo, Youtube, Google:
- Automated Data Base updates every 2-5 minutes in Real Time
- Global Leader in Tracking, Measuring, Quantifying and Valuing the total Ecosystem of Sport: Athletes, Teams/Leagues/Federations, Brands, Agencies, Events
3. What problem we solve
- 2nd Screen Total Engagement science-based analysis providing 100 % data driven Intelligent Insights
- Quantify / Value all Social and Digital Media Interactions : Athletes, Fans, Media, Event, Brands/Sponsors, Team/League/Federation
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Image Recognition Software and Analysis provides Events/Brands/Sponsors Accurate and Quantifiable platform to Measure and Value Signage, Logos, Icons, #Hashtags, posts, mentions
- FB, IG, TW, Vimeo, YouTube: All photos and frame-by-frame analysis of Video
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Hookit delivers actual $$ Monetary value of total engagement via the 2nd Screen with First Ever science based 2nd Screen valuation algorithm
4. Market – your target market and the overall market
Hookit targets primarily brands and agencies.
5. Business Model – how do you make money?
Hookit sells data services in the forms of reports, analytics and valuations to brands, agencies, leagues and media properties to effectively quantify sponsorship value.
6. Management Team
Scott Tilton – CEO
RJ Kraus – SVP, Product
Carl Thomas Chief Revenue & Business Development Officer
Steve Mariucci – SVP, Operations
Bonus Question
If you could go to any sporting event, what would it be and why?
The Olympics of course! It’s the only true global sports event that brings together talent and cultures from every corner of the world.
