New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for this series.
Company name: Kadho Sports
Founder(s): Kaveh Azartash PhD, Dhonam Pemba PhD, Yasuto Suga
Headquarters: Irvine, CA
1. What is your elevator pitch?
Between the physical acts such as running, jumping, or throwing, playing sports is about making countless high-speed decisions. From deciding to swing at a pitch, where to return a serve, or whether a blitz is coming or not, athletes are constantly making decisions in incredibly short timeframes. Championship play is based on making these decisions faster and better than your opponent.
At Kadho Sports we combine science and technology to help athletes make these decisions faster, and accurately. Our platform is based on over 50 years of neuroscience research into how athletes make game time decisions, and how to improve vital skills such as anticipation, reaction time, and reading your opponent. We combine this research with a fully customized software platform, allowing athletes to improve their game day performance on a mobile device.
As official suppliers for USA Volleyball we worked together to build a custom volleyball platform to improve reaction time and defensive skills, and our baseball platform is deployed in professional and collegiate baseball to improve hitting and baserunning. We are currently expanding into sports such as football, soccer, hockey, and tennis.
Our platform also gives you extraordinary insight into how the athletic mind works in a sports-specific way. The current analytics revolution is based on performance and analysis of physical play—but do teams know what is actually going on in the mind of their athletes? Our customized analytics allow teams to combine physical and cognitive data to get a complete picture of the athlete for the first time.
2. Problem & Solution
There are over 4 million mobile apps on the market today, none of them can help you hit a fastball. Ours can.
3. Market – your target market and the overall market
We are targeting elite athletic and sporting organizations from around the world to improve athletic play. We hope to be a unique, new tool in player development for the professional market.
4. Business Model – how do you make money?
We work with professional, collegiate, and national sports organizations as technology clients. Our platform is deployed as a fully customized software service (SaaS) individualized to the needs of each sport and team.
5. Management Team – with titles
CEO Kaveh Azartash, PhD
CSO Dhonam Pemba, PhD
CCO/Sports Managing Director Yasuto Suga
6. What else do you want the audience to know about your venture?
Located in the Evo Nexus incubator in Irvine, Ca, we are a team of scientists, creators, and sports lovers dedicated to helping athletes maximize their potential. Our scientific research spans over 50 years into how the brain functions and learns, and we are backed by a team of world renown scientists and doctors.
See the game with Kadho Sports.