SportTechie Startup Profile Series: Proprio Labs Creates Sports Specific Performance Tracking For Smartwatches


New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.

Company name: Proprio Labs

CEO: Matt Groh

Headquarters: Washington, DC

1. What is your elevator pitch?

Proprio Labs develops sport specific performance tracking for smartwatches. Proprio knows athletes want much more than step counts, so they are building software and AI to transform wearable sensor data into meaningful metrics for athletes. Their first product, Tennis Sense, tracks forehands, backhands, serves, shot speed, rallies, and match score.

2. Problem & Solution

Problem: Athletes want to quantitatively track their performance. The existing solutions are either not good enough or expensive and complicated. Step counts simply don’t cut it, and nobody wants to pay $100 for each hardware sensor for each sport.

Solution: Software. The solution is to build software for large platforms like the Apple Watch & Android Wear and tailor algorithms for identifying relevant metrics for each sport.

3. Market – your target market and the overall market

Our overall market is any athlete who wants to track his or her performance. Our current target market is tennis players who already own smartwatches.

4. Business Model – how do you make money?

We will generate revenue through premium versions of our apps. The free version is intended to demonstrate the capabilities and the premium version is intended to provided insightful analytics to help athletes improve their performance.

5. Management Team – with titles

Matt Groh — CEO

Justin Gawrilow — CTO

Graham Mueller — Chief Data Scientist

6. What else do you want the audience to know about your venture?

Learn more at propriolabs.com/tennissense and download our app.