New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.
Company name: ScoreVision
CEO: Gordon Whiitten
Headquarters: Omaha Nebraska
1. What is your elevator pitch?
ScoreVision is a new multimedia hardware and software platform that replaces old, traditional scoreboards in schools and sports facilities with an all-digital edutainment system that delivers professional, jumbotron-style experiences similar to those at the university or professional sports levels…at a fraction of the price.
The ScoreVision system turns any gymnasium into a multi-purpose presentation facility that can be leveraged for many other purposes by the school and the community when games aren’t in progress. In addition, it serves as a powerful educational tool for teachers and students while its sophisticated Ad management features can help generate revenue for the school.
2. Problem & Solution
Scoreboard technology has not kept up with the times. Scoreboards are still being sold in the old metal box style from 40 years ago. ScoreVision now offers a modern hardware and software solution that not only replaces the old scoreboard with an environment that delivers jumbotron-style experiences, it also provides a platform that can be leveraged by schools and communities in many ways every day of the week.
Use your new ScoreVision scoreboards to give your sponsors an option for videos like the one in this demo clip pic.twitter.com/d5bcuigGkT
— ScoreVision (@GetScoreVision) June 3, 2016
3. Market – your target market and the overall market
Our primary target audience is high schools and small colleges. While our product is being used by basketball and volleyball facilities serving youth teams, our primary market is schools across North America.
Overall, the market and industry is very stale and the response to our product offering has been amazing. Competitors offer newer versions of the same metal box that schools want to replace, and we offer a professional arena experience at a fraction of the price.
Our integrated ad-sequencing feature unleashes a world of fundraising opportunities for our customers – the system can pay for itself.
4. Business Model – how do you make money?
Revenue is generated in three ways: hardware sales, annual license fees for the ScoreVision software, and through advertising sales done by our Digital Media Sales Group. Customers and Prospects can hire our Digital Media Sales Group to help find and secure advertising partners, and once the hardware is paid for, we share the remaining ad dollars with the school, creating a win-win situation for all involved.
Inspire the team with digital media displayed on commercial-grade video boards. https://t.co/fQSaAxvPLD pic.twitter.com/OSrv9lHBvE
— ScoreVision (@GetScoreVision) April 29, 2016
5. Management Team – with titles
Gordon Whitten—Chief Executive Officer
Chad Bokowski—Chief Technical Officer
David Sutter—Chief Creative Officer
Shane Piper—Vice President of Sales
6. What else do you want the audience to know about your venture?
We’ve doubled the size of our staff over the past 6 months, and we’re planning for double-digit growth over the next 6 months. We’ve outgrown our existing offices and we’re moving to a much larger office space in August. We’re excited to be working with schools all around the country.