SportTechie Startup Profile Series: TRACKCHAMP Brings Professional Broadcast Quality Video Capabilities To Any Arena


New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.

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Company: TRACKCHAMP

CEO: Martin Füreder

Headquarters: Vienna, Austria

1. What is your elevator pitch?

TRACKCHAMP believes in democratisation of football.

We are looking to close the gap between Europe’s top Leagues and ambitious national soccer associations, leagues, clubs and colleges.

We provide our partners with the power to increase their visibility, improve performance and boost revenues through the production of high quality video and performance data, professional coaching tools, scouting tools, reports and services which enhance the experience of fans.

BRUSSELS, BELGIUM - NOVEMBER 02: Massimo Bruno of RSC Anderlecht during the Jupiler League match between RSC Anderlecht and OHL on November 02, 2013 in Anderlecht, Belgium. (Photo by Jimmy Bolcina/Photonews
BRUSSELS, BELGIUM – NOVEMBER 02: Massimo Bruno of RSC Anderlecht during the Jupiler League match between RSC Anderlecht and OHL on November 02, 2013 in Anderlecht, Belgium. (Photo by Jimmy Bolcina/Photonews)

2. Problem & Solution

New developments in player tracking technology and video production have revolutionised the way video and data are used in professional soccer but the benefits have mostly been felt by Europe’s top Leagues. Now, through our unique and cost-efficient products, TRACKCHAMP is bringing these innovations to challenger Leagues outside of the top ten.

TRACKCHAMP is the first company in the world that combines two specialties: live high quality video production and real-time player-tracking which means we track each object on the field in 3D, up to 25 times per second with an accuracy of within 1 decimetre.

Services such as; live video broadcast supported by on screen graphics;  panoramic views of the entire pitch; real-time and post-match performance data; coaching tools; match and player analysis and reports; scouting services and; fantasy league creation, are just some of the many services TRACKCHAMP offers.   

3. Market – your target market and the overall market

TRACKCHAMP is targeting innovative and ambitious soccer associations, leagues, clubs and colleges.

In addition our products can be used by different industries from technology companies and media on one side to analytical sports and entertainment companies on the other.

4. Business Model – how do you make money?

TRACKCHAMP revenues are based on providing services to our partners on either a fixed or  shared revenue basis.

Together with our partners we are always looking for opportunities to increase revenues and make our partnership efficient and successful.  

5. Management Team – with titles

David Stubley: Chairman

Martin Füreder: CEO

Adam Jennings: Head of Technology

Paulina Kryszkiewicz: Head of Operation

Anže Gantar: Head of Commercial

6. What else do you want the audience to know about your venture?

TRACKCHAMP is a unique venture with proven technology delivered by the best in the sports business. Our vision is to become the first choice for sports capturing technology. We are innovative, objective, accurate, committed and collaborative.

For more information about TRACKCHAMP please visit our website www.trackchamp.com or write to anze.gantar@trackchamp.com.  

If you could go to any sporting event, what would it be and why?

TRACKCHAMP team would be delighted to fly to the states and experience Super Bowl madness in person. As European citizens we don’t have an opportunity to really feel the hype and buzz around the event.