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SAN FRANCISCO–Stanza, the smart calendar that does not require an app, announces today it has reached a new milestone with sports fan engagement. 3M fans have synced 100M+ games to their calendars across 500 teams in the NFL, NBA & NCAA.
Stanza automatically syncs your favorite team’s schedules directly to your existing calendar apps (Google, Exchange, Outlook, Yahoo, etc.) on any device (desktop, iPhone, Android, Watch, etc.). Event details are live-updating, like changing game times or locations, so fans always see the latest info in their personal calendars.
Stanza goes beyond just event updates. Automated & personalized mobile notifications delivered at the right time prompt fans to buy tickets, get local broadcast channels, access watch links, download apps… everything a loyal fan needs at their fingertips, at the right time.
Stanford Athletics was the first team to use Stanza in 2014. On the team’s side, the calendar creation process was cumbersome. Fans found the calendar download process unfriendly to mobile users. All calendars downloaded were also static – event changes weren’t pushed to fans’ calendars resulting in poor fan experience and missed games.
“For years, we manually created downloadable schedules for every one of our athletic teams, exported each schedule to multiple formats, then uploaded the files one-by-one to our website,” states Christopher Echols, Director of Internet Communications at the University of Tennessee Athletics. “Now, Stanza handles that entire workflow for us effortlessly and cost-effectively. Schedules can be download to any device and Stanza’s calendars automatically update as event times change, so fans are always getting the most accurate information. The bottom line is: our fans rely on our schedules, and we rely on Stanza.”
Professional sports continues to be one of the biggest use cases for Stanza. Drawn by the traction and high engagement, former NFL players Ronnie Lott and Harris Barton, and the San Francisco 49ers have also invested in the company.
“Stanza has empowered us to connect with our fans in two vitally important areas, both through their calendars and on their mobile devices. Putting the Preds schedule on our app, online and pushed out through social media as a free download has allowed thousands of our fans to quickly and easily stay up to date with our games, arena events and more. Interacting with Stanza has been a wonderful experience and we would recommend their services to anyone.” states Thomas Willis, Interactive Media Manager of the Nashville Predators.
Stanza continues to evolve what the calendar can offer as a platform. Their latest product, Stanza Stories, automates timely mobile notifications from the calendar with relevant gameday content. For example, ticketing notifications are shown to local fans 24-48 hours prior to a game, while tune-in information is shown to all other fans 15 minutes prior to a game. Post game notifications include score updates, and can point users to top plays of the game.
Currently, anywhere from 1-8% of fans will engage with a calendar mobile notification by clicking through to the link shown – whether it is ticketing, watching a video, tuning in or downloading the team’s app. By analyzing click-through behavior, Stanza continues to evolve notification times in order to deliver the right content, at the right time, to loyal fans.
To learn more about Stanza, visit https://stanza.co.
About Stanza
Stanza (https://stanza.co/) is a platform for creating publicly shared calendars – sports, fitness, politics, etc. – that anyone can then sync with their personal calendar, on any device. Event details are live-updating, so users’ personal calendars are always up to date. Stanza Stories, automated mobile notifications, prompt users to take the right action – buy tickets, get local broadcast channels, access watch links, download apps, watch videos, … the right information, at your fingertips, at the right time. Since launching in 2014, 10,000+ sports, media and local organizations around the world use Stanza as the easiest way to share their calendar. 3M users have synced over 130M events to their personal calendars via Stanza.