Stanza Uses Notifications To Provide A Simple Solution To A Complex Problem For March Madness Fans


March Madness fan-demonium is spread across our social feeds and gluing our co-workers to the TV and/or phones to see which teams continue to dance in the NCAA Tournament. SF start-up Stanza is making sure you don’t miss a thing with a simple solution for college basketball fans. Stanza is offering an up to date March Madness calendar that that anyone can sync to their personal calendar (Google, iCal, Outlook, Yahoo) instantly.

“Subscribe once and Stanza fills in all the games on your calendar. No matter where you are located, it’s the accurate time zone for the user,” says Danny Seidel, Stanza’s Product Marketing Manager.

With the Tournament already underway, Stanza’s 2016 March Madness calendar has 3.5K subscribers.

Screen Shot 2016-03-20 at 5.56.53 PMNCAA teams are already seeing the value publicly shared calendars bring to their loyal, basketball crazed fans. Since launching in 2014, 250 NCAA teams have partnered with Stanza reaching 1M subscribers. Before the tournament start, 19 NCAA teams partnered with Stanza to alert their engaged audience about their game times and network airings. A key for teams signing up for Stanza has been the utility of the push notifications utility.

“Stanza is a powerful notification platform because we get in front of a team’s most loyal fans on their mobile device. A tweet’s half life is 5 minutes, while a Stanza notification (story) guarantees the user will see it,” Seidel says.

2016 Tournament Teams Synching with Stanza:

Iowa

Villanova

Oregon

UNC

USC

Providence

Stony Brook

West Virginia

SFASU

Pitt

Texas Tech

Butler

Purdue

Michigan

Seton Hall

Utah

Fresno State

Cincinnati

Michigan State

Stanza is cultivating a niche in the sports world beyond March Madness. Since launching in 2014, the platform works alongside all but 6 NBA teams and 400K subscribers, 19 NFL Teams and 350K subscribers and 21 NHL teams and 610K subscribers.

Stanza is eliminating a simple problem. No more dead ICS schedule files and instead a user-friendly integration that works with the subscribers’ calendars and sends push notifications to make sure fans don’t miss a thing.