Golden State Warriors guard Stephen Curry and water filtration brand Brita hope that the internet will be a happier place after Twitter users use the company’s Filter Your Feed tool to go back in time and scrub negative tweets.
Brita will donate $1.00 up to $20,000 to anti-bullying non-profi Cybersmile every time the tool is authorized to delete at least one negative tweet and also for every “positive” post courtesy of Curry per day that is shared through May 3. Retweets don’t count.
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When the Filter Your Feed tool is authorized, it searches through every tweet and retweet in a user’s feed for words such as ass, awful, crap, dumb, fat, freak, gross, idiot, jerk, nerd, pathetic, pissed, stupid, sucks, terrible and ugly. The tweets are flagged as potentially negative posts that can be deleted by checking a box next to each tweet.
Many of the tweets with those words are not meant to be negative, of course. For example, Curry would have the option of deciding whether this inside joke about a possibly made-up youth teammate of Andrew Bogut’s would be worth deleting:
Cmon man! Call fat jimmy up & tell him im looking for him https://t.co/tKKkjP16J2
— Stephen Curry (@StephenCurry30) February 26, 2016
Curry, the reigning NBA MVP who is in the middle of a three-year deal to endorse Brita’s water filtration products, can instead post this:
Make the internet happier. Join me & @BritaUSA at https://t.co/A80TbiXIBH to help scrub your bad tweets & spread some good like this GIF #Ad pic.twitter.com/ZPod3dtmGd
— Stephen Curry (@StephenCurry30) April 6, 2017