Stephen Curry Makes Digital Splash


Jun 16, 2015; Cleveland, OH, USA; Golden State Warriors guard Stephen Curry (30) talks to the media after beating the Cleveland Cavaliers in game six of the NBA Finals at Quicken Loans Arena. Mandatory Credit: Ken Blaze-USA TODAY Sports

Unless you’ve been living under a rock for the past 12 months, at some point, you would’ve seen Golden State Warriors’ point guard, Stephen Curry, absolutely melt social media. He could’ve been winning some kind of award, it could’ve been one of his outrageous highlight reels or it could’ve been his daughter, Riley, hijacking a press conference.

Whatever it was, we can all agree that the man has made an impression around the world, which has been heavily broadcasted all over social media.

After coming off the back of an NBA season that one could only dream of, Curry can add NBA Champion, NBA’s Most Valuable Player, ESPN’s Best Male Athlete and Best NBA Player to his already impressive resume.

However, Curry has now announced to BuzzFeed News that he plans to develop his very own social media app. The 27-year-old described it as a service to let athletes, actors, politicians, and other famous people experience more “authentic” and “personal” interactions with fans.

“I put myself in a fan’s perspective,” Curry said. “If I can get as close to my favorite actor, or actress, or sports star, or whatever, and know that it’s them I’m talking to, and they’re putting the time in, then I would be more inclined to be a part of something like that.”

Curry has shown his millions of followers across Instagram, Twitter and Vine that he enjoys sharing personal moments with people, whether it is during practice or at home with his family.

Golden State’s association with venture capitalist and former Facebook Executive, Chamath Palihapitiya, makes it easy to see why not only Curry, but other franchise players including Klay Thompson and Andre Iguodala have taken a particular interest in Silicon Valley.

Thompson has teamed up with wearable sensor producer, ShotTracker, and Iguodala has signed on as a style director for online consignment clothing retailer, Twice.

Palihapitiya is an Executive Board Member at the Warriors. With his years at Facebook – being a major force behind its launch and incredible growth – in the back-pocket as well as a number of entrepreneurial projects, Curry has a wealth of knowledge and experience at his disposal.

Curry told BuzzFeed he became interested in tech around the time he got involved with CoachUp, a company that allows parents to connect their children with private coaches. According to Jordan Fliegel, CoachUp’s founder, who first approached Curry about two years ago, the basketball star agreed to sign on during All-Star weekend in February of this year.

Curry announced the partnership in March, taking a stake in the company and being appointed as an important advisor.

In terms of the fine details involved with Curry’s new app, he hasn’t given much away. All we know at this stage is that it will be a much more personal way of connecting with stars and athletes.

If Riley Curry has anything to do with it; there’s no doubt it will see great success.